Digital Real Estate
Breaking down the types of property on the internet
Digital real estate is online infrastructure that people visit with their attention, interest or desire for convenience. It allows value to be delivered to users at scale by leveraging digital reproducibility.
The online real estate allows its owners to earn income for providing digital services without the management overhead that is characteristic of physical real estate and in-person services.
Owning digital real estate is an essential step towards engineering a life of Sustainable Liberty.
Types of Digital Real Estate
There are three main types of digital real estate. Traffic real estate, informational real estate and software real estate. All of them can scale indefinitely with demand and have ridiculously high profit margins.
Traffic Real Estate
Traffic real estate is comprised of popular websites (e.g. blogs) or social media profiles that attract traffic and hence have access to people's attention. These sites have the attention of vast audiences, which can be monetized one way or another. They are the platform through which content can be served to hook and convert potential customer. Examples for monetization include ads, affiliate programs or personal product offerings. The only costs are producing content and hosting content (which is usually free). Once traffic real estate gets off the ground via effective SEO and audience building, the monetization can largely happen on autopilot via the employment of ghostwriters as well as other delegation and automation strategies.
Informational Real Estate
Informational real estate is created via the synthesis of useful information into convenient aggregation of educational content about a topic that can be easily digested. This can most notably take the form of courses behind a paywall. Once the course is up and running there isn't much need to maintain the real estate if the topic you are educating on is timeless. If you are teaching on a fast moving field, you might need to put more work into keeping the course up to date if you'd like it to stay relevant. Profit margins here are upwards of 95%
Software Real Estate
The final type of digital real estate you can own is software. Any automation technology that saves people time can be sold access to via a one-time payment, or leased via a subscription model. The entire Software as a Service (SaaS) industry falls in this category. Software can be used to go beyond retail consumers and target businesses - taking into account the maintenance that goes into serving such clients with excellence. Profit margins here are usually north of 80%.
Digital Real Estate allows for mobility and choice of vocation. It is the key to unlocking a lifestyle of the free.